Increasing screens isn't the solution, but varied content

 

To,

(PVR CINEMAS), Mr Ajay Bijli and Yuva Rajkumar

I was just concerned about the viability of the entertainment industry, particularly in regards to the distribution of content, especially in Hindi, and its impact on screen occupancy rates. 

I was suggesting that the industry needs to acknowledge the problem of limited content diversity, especially in terms of narrative types, as a crucial step toward finding solutions.

Expanding on my point, increasing the number of screens might not effectively address the issue if the content being shown predominantly caters to a singular type of narrative (anti-India and anti-Hindu), potentially leaving many screens underutilized. This imbalance could indeed threaten the sustainability of the business.

Addressing this issue requires a multifaceted approach. Diversifying content offerings to appeal to a broader audience demographic could help maximize screen occupancy rates. This might involve investing in a wider range of genres, themes, and storytelling styles to attract different viewers.

Moreover, fostering creativity and supporting emerging talent from various backgrounds could contribute to a richer and more inclusive entertainment landscape. By embracing diversity in content creation, the industry can not only improve its commercial prospects but also contribute to a more vibrant cultural ecosystem.

Ultimately, recognizing the problem and actively working towards solutions that prioritize content diversity could indeed be vital for the long-term success of the entertainment industry.